Market Position
Build greater destination awareness through the promotion of Manchester capitalising on the city region's enviable football following.
Work with VisitBritain to identify the tourism product available to align with target segment needs (EFL/study, heritage etc).
Target Markets – Key Segments
- All markets youth, students and DINK
- Singapore and UAE + Families
- China - Business Extenders, students, official travellers, responding to
Britain's new ADS status
- Australasia - empty nesters, youth (working holiday extenders), active retired seniors
Key Activity Summary by Date
- April 2005 (consumer), ENC Touring Campaign, Asia & Australasia
- May 2005 (Travel Trade), Destination Britain, Singapore
- July 2005 (Travel Trade), Manchester United Asia Tour, Beijing
- November 2005, (Travel trade) China Sales Mission, Beijing & Shanghai,
China
- January 2006 (consumer), Joint marketing campaign, Singapore Airlines and
VisitBritain, National Singapore
- May 2006, (travel trade) Destination Britain – Asia/Pacific,
Phuket, Thailand
Leisure Opportunities (PDF 892Kb)