Market Position
Marketing Manchester will pursue marketing activity to position Manchester as a leading UK visitor destination (leisure and business) working closely in collaboration with industry partners to build short break business (at opportune times) and to continue to build conference/incentive business.
Key attractions around the city of Manchester are highlighted as an integral part of the marketing activity to encourage repeat visits and longer stays in the area.
Target Markets
Leisure
- ABC1 DINKS/SINKS, Empty Nesters and couples with children under 16
- Group Organisers
- Travel/Leisure press
Business
- Meeting planners, incentive planners, conference organisers and corporates
Visit www.nwcbu.org.uk
Key Activity Summary by Date
- May to September 2005 (consumers), UK Short Break Campaign, including "Summer
in the City"
- Web site development and on-line activity ongoing www.manchestershortbreaks.com
- September 2005 - March 2006, Groups Marketing Activity
- November 2005, (consumer) National short break/events advertising campaign
- 14-17 November 2005 (Trade), World Travel Market, ExCel, London
- 2005/6 (Consumer), Industrial Powerhouse Campaign
- February 2006 (UK Conference/Incentive/Corporate), Confex
- March 2006, Great Days Out Fair, (group organisers), Reebok Stadium, Bolton
- Summer 2006 (Conference/Incentive/Corporate), London Sales Mission, London
Leisure Opportunities (PDF 892Kb)